The McDonaldsfication of Starbucks

I rely on Starbucks quite a bit when I travel. My blood runs golden brown with a hint of crema. But honestly over the last few years I have seen Starbucks go from the “it” place to the fast food version of coffee. The machines are completely automated. What used to be an art and a science, Starbucks has made into a push-button automated frenzy. There is no love put in that latte anymore. There is no gentle coercing of air into the milk to form that smooth microfoam.

Now 1 Starbuck's barista does not speak for all of them but just this morning I was barked at for asking something a little particular about my latte desires. I am sorry. I will gladly pay $3 for a latte because I know the work and training that goes into getting it just right. But I will not pay $3 to get barked at. Where did that love go?

And when its slow why not let the customer sit down and bring them their drink. This is an luxury item not a Big Mac at Mcdonalds. If I always have to wait at the counter for my drink then whats the difference then me waiting in line at McDonalds. If your not busy what's the rush? The ladies behind me asked if they could sit down and the barista told them no way. They needed to wait a few minutes. There was no one else in the store.

And would it kill Starbucks to try something a little different with the store design. I have been to a million different Starbucks in 5 countries and they are all exactly the same. I expect that from McDonald’s but why Starbucks? Can’t we have a little uniqueness? And the décor and paintings are becoming more and more like advertising. There are more signs and posters creeping in to promote the newest drink or food and they are crowding out the paintings and soothing atmosphere that was once more common.

But yet I like so many others are addicted to coffee and without a suitable alternative I still go in and order. But I will dream of a day when you can travel and have more access to local coffee shops that can put of a solid brew.